Articles
Studio Monitors Sound Different From Hifi Speakers. But Should They?
What You're Paying For: A candid look at the costs behind a Sigberg Audio product
At Sigberg Audio, we’ve always believed that great sound doesn’t come from branding, esoteric materials or high gloss finish - it comes from engineering.
If you’re anything like me, you’ve probably looked at a €20,000 speaker and wondered: “What am I actually paying for here?”
I’ve written this article to give you a rare look behind the curtain—into the parts, the work, and the thinking that go into building high-performance loudspeakers.
If you’re spending serious money on sound, you should know where it’s going.
I want my music to sound awesome, and I want it to evoke memories. Of the summer of my life, or the winter of a bad breakup, or the last time I stood in front of a stage and felt the bass in my chest.
The challenge of marketing Different
Over the years I have been very open around the development process of our speakers and subwoofers, creating and sharing in long development threads on selected forums. The time has come to share a bit from the marketing and branding side as well.
Sigberg Audio monitors at Kristiania University
Kristiania University of Applied Sciences selected Sigberg Audio when they needed new monitors for one of their main studios.
We sit down with Claus Sohn Andersen (Head of Bachelor for Sound engineering & Music production) to learn how they ended up with Sigberg Audio, and what they think of their new monitors!
Designing an active floorstander: The Saranna
In some ways, the Saranna represents our most ambitious loudspeaker project to date. The goal was to create a floorstander with the transparency and transient accuracy of a studio monitor while delivering the award winning full-range sound of our subwoofer-integrated systems.
A speaker that is all about engineering excellence and performance. And all about creating a true connection between the listener and the music. A speaker that makes you want to keep listening, to just one more song. And then another after that.